Now Google has two services:
Google Ad Word: Where companies, brands or advertisers purchase traffic from Google by displaying their ads on Google Search. These are Also called sponsored ads; the advertisers give money to Google for every click on it. Now Google also places their ads on different blogs of that niche (blogs made by you or me).
Goggle AdSense: This is the 2nd program of Google which is targeted to blog/sites. People like you and me make blogs then we sign up for Google AdSense once we are approved, we have to put code of few line in our blog/site & then Google Check your niche and start displaying ads on it of same category (ads relevant to your niche makes more chances that user will click on that ads).
From here your earning starts. Google Suggest it's the advertiser to place their ads on your blog/site, once a user/visitor click on that ad. You get PAID.
This is when ads are relevant to your page/post topic. Example: if the page is about Games there are more chances that the visitor clicks on that ad if it is about games. And in this way, the ads are highly relevant & do not make User leave your site.
Has this ever happened to you that you visited a site (mobiles Site) & when you go to other sites (mobile site) you see the same ad which was on the last one and you think that ads are following you everywhere?
These are Called Retargeted ads. AdSense show ads according to your history & cookies. There are More Ad networks who work like this (Info links, Media.Net etc.). But the AdSense is preferred always first because of Context of your page.
1. You can Filter Ads
2. It's Easy to Setup
3. With a single account, you can run advertisements on multiple websites or YouTube channels.
4. Direct bank deposit
5. The Minimum payout threshold is $100 with easy payment
6. It's is available in almost every country.
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